1. Having general understanding of Chinese T&C industry's development and its present status.

2. Having general understanding of main Chinese native T&C enterprises and their typical brands.

3. Mastering the ability of analyzing the different innovative growth paths.


1. Could understand some historic, political and economic backgrounds of Chinese T&C industry's rapid development during the past 30 years.

2. Could have general knowledge of some popular Chinese T&C enterprises, its names, its brands, its typical products and some interesting growth stories.

3. Could master some innovation theories and its application in analyzing the technical innovation, business model innovation, brand innovation and industry innovation and etc. in the growth of Chinese T&C enterprises.

Course Description
Members of Group
Course Objective
Students Report
Research Paper
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